In recent years, we have seen traditional advertising take the backseat for modern technology. Traditional media companies are now switching their direction and adopting digital, but why? Because there is an extremely large market interested in digital advertising.
Digital advertising spend is set to grow from $83 billion this year to $129+ billion by 2021.
What is native advertising? Native advertising is an advertising tactic that is earning increased usage as either a complement to, or an alternative for, display advertising. It’s also a concept that plagues much of the digital marketing community with varying degrees of confusion. Luckily for you, I’ll get into the gritty details on this new supplementary and possibly replacement advertising service a little more below. What is Native Advertising? Native advertising is essentially a play...
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